About Purpose Wealth

Purpose Wealth Management, LLC is an independent investment advisor registered with the U.S. Securities and Exchange Commission (SEC). We offer portfolio management services and advice to investors nationwide.

Our mission is to provide a successful investment experience by focusing on what matters most.

Costs Matter

Cost and performance are inversely related, so we emphasize driving down the total cost of investing. This includes our low advisory fee - 0.25% per year, $1,000 minimum, $6,000 maximum*.

Assumed 7% Annualized Return over 30 Years

The impact of fees is extraordinary over time. After 10 years in the example above, the difference between a .25% fee (or less once the maximum fee applies) and a 1% fee is in excess of $130,000. After 30 years, the difference approaches $1.5 million. At 2%, the difference is nearly $2.9 million.

An advisor fee of 2% is rare, but a strategy built upon costly active management where total costs can easily approach or exceed 2% is not rare. In our opinion, it is unlikely for the active strategy to perform well enough to overcome a nearly 67% difference in portfolio value after 30 years...

Risk Matters

Risk and expected return are directly related. Investors would not risk capital without the expectation of a positive return. We target risk "worth taking" and eliminate unnecessary and uncompensated risk.

Investor and Advisor Behavior Matters

Behavioral research has documented the propensity for investors to follow an undisciplined or emotional process when making investment decisions. These decisions tend to have a lasting negative impact. Because our structured approach and counsel fosters confidence and discipline, our clients are more likely to avoid behavioral mistakes that prevent them from having a successful investment experience.

Academic Approach

Our investment philosophy is grounded in academic research and economic logic, not Wall Street forecasts or intuition. We design, implement, and monitor globally-diversified portfolios according to principles taken from Modern Portfolio Theory with emphasis on the Fama and French Three Factor Model.

Portfolios are comprised of passively-managed open-end mutual funds and exchange-traded funds (ETFs), typically from Dimensional Fund Advisors (DFA), The Vanguard Group, Barclays Global Investors, and State Street Global Advisors.

Individualized Service

We design portfolios one client at a time instead of matching clients to models. We seek to understand a client's unique objectives, tax and cash flow requirements, as well as their need, willingness and ability to take risk.

Fiduciary Standard

Being held to a fiduciary standard occupies a position of special trust and confidence when working with a client. As a fiduciary, Purpose Wealth is legally obligated to put a client's interests ahead of our own.

Allies

Fidelity Institutional Wealth Services	Charles Schwab Advisor Services

If you are an individual investor, we provide investment advice and receive Limited Power of Attorney to submit trade requests on your behalf. However, you remain in control of your assets by having them held in accounts in your name with an outside custodian. Our recommended custodians are Fidelity Institutional Wealth Services and Charles Schwab Institutional.

Two of the world's largest providers of financial services, Fidelity Institutional Wealth Services and Charles Schwab Institutional both offer a powerful set of capabilities for registered investment advisors. They provide sophisticated wealth management investment strategies and services, extensive practice management resources, and flexible, open technology environments all backed by the strongest wealth management platforms in the business and specifically designed to assist firms like Purpose Wealth.

Dimensional Fund Advisors - DFA

Dimensional Fund Advisors (DFA) is an institutional fund manager. It was founded in 1981 to apply academic research on capital market behavior to the practical world of investing. DFA has close ties with the University of Chicago and other financial economics research centers. DFA and mutual fund board members and consultants include some of the world's most distinguished academic theorists: Eugene Fama, Kenneth French, Roger Ibbotson, Donald Keim, and Nobel laureate Myron Scholes.

DFA funds were initially available only to institutional investors. Beginning in 1989, DFA began offering its low-cost institutional mutual funds to individual investors through approved investment advisors.

Currently, Dimensional Fund Advisors manages in excess of $100 billion for corporate, government, college endowment, charitable, and Taft-Hartley clients, as well as clients of approved investment advisors.

Schwab Performance Technologies® - PortfolioCenter®

Since 1985, Schwab Performance Technologies, a subsidiary of The Charles Schwab Corporation, has been a leading provider of portfolio data management and reporting solutions for independent financial advisors.

About Compensation

Purpose Wealth is a fee-only firm. Fee-only means our sole source of revenue is client-paid fees. Our decision to recommend any company is based entirely upon the excellence of its services or funds.

*Please note that there is a minimum fee of $250 per quarter ($1,000 annually) for portfolio values below $400,000; this results in an annual rate in excess of 0.25%. A maximum fee of $1,500 per quarter ($6,000 annually) applies to portfolio values exceeding $2,400,000; this results in an annual rate less than 0.25%.